Category: Marketing
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How To Hire A Digital Marketer
Our world is now digital, mind mobile, fast. Â The more digital we become, the more channels there are to connect with people, the more technology to be familiar with, and the more complex marketing becomes. Â In order to keep up with the ever changing climate and the many specialties needed (Email Marketing, Marketing Automation, Content…
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Target practice: Is Target intentionally making security difficult?
A marketer’s perspective on Target’s data leak. The marketing department at Target would love to make it appear that they are trying to help. Take a closer look and you will see that may not be the case… Hopefully you are familiar with Target’s data breach and the loss of millions of consumers credit card…
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The Progressive Workplace Series – All My People, Right Here, Right Now
I recently attended a business lunch in which a panel of VC/PE guys were discussing some of the criteria they use when deciding to invest in a company; listening to them, geriatrician one remark really stuck out: “we pay equal attention  to the team, patient and the product”.  As the CFO of an early stage…
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Why Do Startups Think Content is Expendable?
You got a great idea, website you got some startup funding, your patents and trademarks got squared away, you developed the product, launched it, and you’reworking out the bugs as you wait for the public to embrace it. Now, how exactly is it they’re going to find you? (The answer is content, but read on…
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4 Quick Steps to Increase Your Sales in 60 Days
When sales begin to dwindle, disorder it is often not the sales department that takes a hit in an organization. One of the biggest mistakes companies make when sales is not performing, is to eliminate or reduce marketing. Why Marketing? Marketing is the foundation of your sales funnel. Your marketing team is working to make the…
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How to Choose the Right Email Service Provider for Your E-commerce Marketing
Infographic by Sideqik – the platform e-commerce sites use to grow with marketing partners
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![Generate More Leads with B2B Social Media [Infographic]](https://www.southerntechnologyleaders.com/wp-content/uploads/2013/01/B2B_SocialMedia_Insideview.jpg)
Generate More Leads with B2B Social Media [Infographic]
The B2B companies that are making real gains in 2013 understand one thing – digital marketing and social is huge for B2B companies. While some executives are pulling back on marketing based on economic uncertainty, healthful the leaders understand that it’s always important to connect with new prospects, provide quality content to the community and highlight…
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Sideqik and Insightpool are growing Atlanta’s digital marketing hub
Atlanta has long been known as a hub for information security, search financial and health care technology, but what’s next? AirWatch raising $200 million to help enterprises manage mobile devices is only part of the story of what’s coming in the next wave. Atlanta has become a powerhouse  hub of digital marketing technology with three big exits…
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Ready to Pitch ? Be sure you can Nail these four topics…
In today’s frenetic startup environment, medications any new company has countless things to consider every day: product development, therapy recruiting the right team, defining your place in the market, locating financial backers, convincing customers to give your idea a shot….the list goes on. However, it will be extremely difficult for you to succeed in any…
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The Great Engagement Disconnect
I had an experience at Starbucks this week that left me intrigued by the gap I see in major brands between employee engagement and customer engagement. I am an extremely engaged Starbucks fan. To give you an idea of my engagement level: I’ve carried my Starbucks Gold card with pride since 2008, this site I…