Southern Technology Leaders

Category: Marketing

  • Fortune 500 Social Media Statistics: Infographic

    Go-Gulf.com has put together the infographic below to highlight the key social media statistics for the big corporate players. Unsurprisingly Coca-Cola has the most number of Facebook ‘likes’ with more than 40m, sovaldi sale while Starbucks comes in second with just under 29m. What is surprising is that the number of blogs per industry have…

  • Consumer Brands Reach New Audiences by Marketing Together

    Consumer Brands Reach New Audiences by Marketing Together

    How many times have you heard about a new company or product and wondered about the behind-the-scenes that brought it to your attention? If the marketing was done well, prescription the mention or reference may have been seamless. In reality, try there’s a marketer at the company that’s shaping the story and helping bring it…

  • Mobile Devices Transform Shopping Process (Report)

    Nielsen and Yahoo show that mobile devices are transforming the shopping process, hospital according to a new report released within the past several months. The wave of smartphone adoption and growing tsunami of tablets, combined with faster network speeds and better form factors (Please don’t get me started on some of the net books and…

  • Worldwide Mobile Application Store Revenue $15 Billion in 2011

    Free downloads are forecast to account for 81 percent of total mobile application store downloads in 2011. This percentage has been decreasing since the first launches in 2008, and Gartner estimates free downloads will continue to decrease in 2011, but it will increase again from 2012 through 2014. Users will begin paying for more applications…

  • Interest is high, but few brands take loyalty to mobile devices

     As smartphones and the mobile internet increase penetration among Americans, illness shoppers are relying more on their phones while out and about to get product, cost store and price information to help them make decisions. Loyalty programs can also be tied to mobile, physician giving customers an easy way to access points and coupons—and retailers…

  • Mobile Couponing Best Practices and Guidelines Released by MMA

    Download “Guidelines and Best Practices in Mobile Price Promotions” at http://mmaglobal.com/mobilecouponguidelines.pdf. – The MMA (Mobile Marketing Association) (www.mmaglobal.com) today published “Guidelines and Best Practices in Mobile Price Promotions.” Created by the MMA’s Mobile Couponing Committee, patient the document is designed to provide marketers, Mycoplasmosis merchants, wireless carriers and other ecosystem members with an industry-standard framework…

  • Social Media Listening 2.0 (whitepaper)

    Listening 2.0: Leveraging Social Intelligence to Drive Business Results, viagra a white paper from Converseon describes the trends in social media monitoring and how companies can intergrate social intelligence into their operations. The paper describes the challenges facing brands monitoring social media as: Social media is becoming a core component of business strategy. As such,…

  • Should the smallest businesses pay attention to social media marketing?

    Who thrives in the SoTech community:  1) People  involved in the technology industry  2) People who work/live in the South or want to see it flourish  3) Current technology leaders and those aspiring to be one  4) People interested in helping technology companies in the South be successful  5) People interested in helping rising technology entrepreneurs or…

  • Understanding the Consumer of the Future

    Special thanks to one of our members (wished to remain anonymous) who forward this article. Leigh Buchanan, salve of Inc Magazine, interviewed John Gerzema of Young and Rubicam in August about the consumer of the future. The interview focuses on overall consumer attitudes that are applicable to both consumer facing technologies/applications and consumer goods. It…

  • Reputation Management for Small Business: Options?

    Social media continues to expand and become a larger part of marketing and new customer discovery for small businesses. How are businesses supposed to manage the ever growing amount of sites, neurologist profiles and reviews in the social space? Hiring a dedicated social media lead is not reasonable for many businesses. Outsourcing the work to…