Why would Apple consider replacing the world’s most popular search engine with Microsoft’s Bing? Apple will probably get more money from Microsoft. But the real advantage of a Bing tie-up for Apple is that it would cut Google off from some of the search data that’s the lifeblood of its business…
The discussions over search are part of a broader battle between Apple and Google. The once-close allies have been clashing on an increasing number of fronts…