Tag: digital marketing
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How To Hire A Digital Marketer
Our world is now digital, mind mobile, fast. Â The more digital we become, the more channels there are to connect with people, the more technology to be familiar with, and the more complex marketing becomes. Â In order to keep up with the ever changing climate and the many specialties needed (Email Marketing, Marketing Automation, Content…
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Sideqik and Insightpool are growing Atlanta’s digital marketing hub
Atlanta has long been known as a hub for information security, search financial and health care technology, but what’s next? AirWatch raising $200 million to help enterprises manage mobile devices is only part of the story of what’s coming in the next wave. Atlanta has become a powerhouse  hub of digital marketing technology with three big exits…
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The Great Engagement Disconnect
I had an experience at Starbucks this week that left me intrigued by the gap I see in major brands between employee engagement and customer engagement. I am an extremely engaged Starbucks fan. To give you an idea of my engagement level: I’ve carried my Starbucks Gold card with pride since 2008, this site I…